I build growth engines: channels, teams and the systems that scale them.

Growth & commercial leader — partnerships, user acquisition and AI-powered operations across 10+ European markets.

Head of Local Marketing @ Nextory · Stockholm, Sweden

Get in touch LinkedIn

8people led across five disciplines

€5M+annual budget, full P&L ownership

10+European markets, one strategy

300K+users acquired through channels I built

About

Argentine in Sweden, with 10+ years scaling revenue and user acquisition across Europe and LATAM — from banking and trade diplomacy to leading multi-market growth at Nextory, where I run an 8-person team with full P&L ownership of a €5M+ budget.

My background combines enterprise sales — deals signed with Samsung, BMW, McDonald's, Telefónica and Santander — with subscription economics and hands-on data fluency.

My pattern is building from zero: new markets, new channels, new revenue streams, new functions — and the AI-powered systems that let lean teams operate at enterprise scale.

In 2026, my team was the primary driver behind the strongest first half in Nextory's history, beating new-subscriber targets every single month. Read more.

What I've built at Nextory

Five things that didn't exist before, at one company.

Spanish market

Launched Nextory Spain from zero, later expanding across Southern Europe — 300,000+ users acquired through partnership and affiliate channels.

Book Club Spain

A reader community of thousands, built to lift retention and engagement beyond the acquisition funnel.

Ambassadors Program

An influencer acquisition channel — designed by hand in 2022, automated with AI in 2026. The through-line of how I work.

Nextory Media Solutions

A B2B revenue stream monetizing publisher relationships through co-invested marketing — from concept to paying partners in two quarters.

Organic social function

Business case, the company's first-ever Social Media Manager hire, and global English-first brand channels on Instagram and TikTok.

I don't just use AI — I build with it

Systems I've designed and shipped, running in production today.

Influencer outreach engine

Automated discovery and outreach sourcing creators globally across 10+ markets — scaling a channel a small team could never run manually.

Forecasting & reporting tools

Custom-built tooling on live data: budget vs. forecast tracking, validation rules and month-close automation for the whole team.

Conversion prototypes in production

Self-coded landing experiences — timers, gamification — shipped via GitHub and Firebase, A/B-tested with real traffic.

🇸🇪 Sweden

🇩🇪 Germany

🇫🇷 France

🇳🇱 Netherlands

🇪🇸 Spain

🇫🇮 Finland<

🇳🇴 Norway<

🇩🇰 Denmark

🇸🇪 Sweden

🇩🇪 Germany

🇫🇷 France

🇳🇱 Netherlands

🇪🇸 Spain

🇫🇮 Finland<

🇳🇴 Norway<

🇩🇰 Denmark

Conviction: lean teams with the right automation outperform big teams without it.

Tier-1 brands, negotiated and delivered

From co-marketing and loyalty programs to distribution partnerships as a user acquisition channel — telco bundles, wallets and platform integrations, coordinated across product, engineering and CRM.

Samsung

McDonald's

Telefónica

Santander

BBVA

H&M

Lidl

KLM

BMW

Renault

Samsung

McDonald's

Telefónica

Santander

BBVA

H&M

Lidl

KLM

BMW

Renault

Distribution as a channel

Built distribution partnerships into a user acquisition engine — Samsung Wallet, KLM/Flying Blue, Mondia and Bundler — bringing Nextory to users where they already are.

Nextory in the car

Drove business development for Nextory Car: strategic deals with BMW, Renault, Harman and Appning to bring audiobooks into vehicles.

Before growth: selling a country

Four years at the Argentine Embassy in Sweden, turning trade diplomacy into commercial results: US$20M in average annual exports, a major wood export deal secured with IKEA, Argentine meat relaunched after a 10-year import gap, and C-level trade missions and events from wine tastings to the first Argentine polo tournament in Sweden.

Wine tasting event with Swedish importers — Wine — tastings & Systembolaget tenders, +15% exports/yr

Argentine meat relaunch event — Meat — relaunched in Sweden with importers & chefs

First Argentine polo event in Sweden — Polo — first Argentine polo event in Sweden

Career

One arc: commercial DNA → channel building → leading the growth engine.

2012

Banking — Buenos Aires

Account Executive at Banco Comafi. Top monthly sales performer across 65 branches.

2018

Trade diplomacy — Argentine Embassy, Stockholm

Senior Commercial & Trade Advisor. US$20M average annual exports; IKEA wood export deal.

2022

Nextory — Partnership Manager

Launched Spain from zero; 300,000+ users via partnerships and affiliates with Tier-1 brands.

2025

Nextory — Sales Team Lead, Southern & Central Europe

Tier-1 brand partnerships and distribution channels — telco bundles, loyalty programs, platform integrations.

2026

Nextory — Head of Local Marketing

Team of 8 · €5M+ P&L · 10+ markets · the strongest first half in company history.

Beyond work

The founder pattern isn't an anecdote — it's systematic.

Argentinska Stockholm IF

Co-founder & vice president of Sweden's first Argentine football club — helping Latin American immigrants integrate through sport.

CanchaCar

Founded a carpooling platform for football fans in Argentina. Self-taught coding to ship the first web app: 3,000+ users, a 15,000+ community.

Salta Pizza

Co-owner of Stockholm's first Argentine-style pizzeria — bringing a slice of Buenos Aires to the Swedish capital.

FIFA Agent

Licensed FIFA Football Agent — the football industry from the inside, from Sunday league to the transfer market.

Two more reasons you might be here

Invite me to speak

Practitioner talks, from someone who ships — not slideware.

AI-first marketing operations: how a lean team runs 10+ markets
Building acquisition channels from zero
Partnerships & distribution as a growth engine

Invite me

Build with me

Founder and operator: I've launched markets, products and companies — from a carpooling startup to a pizzeria to AI systems in production. Always open to ideas worth building.

Pitch me / get pitched

Let's talk growth.

Partnerships, user acquisition, AI in marketing — or the beautiful game.

Contact me Connect on LinkedIn